Thursday, March 25, 2010

Get ready for a slower and more demanding FDA

The FDA has been under fire lately for failures of their oversight processes, and the result is predictable. They're digging in, making the industry pay by demanding more data, more money, and more time. The LA Times has an interesting article about the latest trends.

Saturday, March 20, 2010

About OTC (Over The Counter) labeling

An interesting article about OTC labeling argues that shorter labels increase comprehension and reduce resistance to a product. So, if you need to create an OTC label: short is sweet!